Use Your Bio to Create Quality Backlinks when Guest Blogging
Search engines not only look at the keywords on your website and in your content but the types of links that are connecting you with others. Use your bio to help increase those quality links when you decide to guest blog for others.
Guest blogging gives you a chance to interact with other audiences. You have your own readership and they like your voice. But maybe others just haven’t found you because you are in a smaller niche market or you are more general and they are reading in a specific niche. Blogging for others can bring you both together.
When you blog for others, you will get a space for your bio. Now, they don’t want to draw traffic away from their website or blog so you may only be allowed to mention one website. Use that chance to the fullest.
Within that bio, what you say is just as important as the website link that you add. You have one chance to impress them enough to get them to click on the link and visit your website or blog. Mention facts about your business and yourself that will catch the reader’s attention.
What you are hoping to do is build backlinks. Backlinks are the inbound links coming into your website from other places. You don’t want just anyone linking back to you but someone who is interested in the same things.
Guest Blog for Whom?
Choose who you blog for very carefully. When you get the invitation or while looking for possible guest blogging spots don’t just do it for the money or because you are flattered to be asked. Check them out. If their website is reputable and based on a similar topic, you could have a winner.
Even money is not worth a bad association. Let’s say that you are asked to guest blog for a friend. They own a business in Internet marketing. Your blog talks about home-based Internet businesses. There is a commonality here that can work to your advantage.
When you include your website link in the bio, you know that those clicking on it are at least interested in Internet marketing. Some of them could be business owners, who visit your site and will trade links with you. Your readers who take advantage of the online business ideas will need the help of an Internet marketer to get their business growing.
Such quality backlinks help you in the networking arena and on the search engines. You are now being noticed by others who find your business worthy of their time and their name.