Not just any forum will do. You want to find forums that pertain to your target market. For instance, if you sell lighting fixtures, you’ll want to look for DIY (do-it-yourself) forums for a start. Also, look into forums for contractors and builders. They certainly use lighting fixtures in their line of work.
In these forums, half of the work is done for you. You are already accessing your target market, but the rest is up to you. That is why conducting yourself well on these forums is an important cog that makes this type of website promotion run smoothly.
Using the Forum
Before you jump into talking about your business, think about one thing. If the tables were turned and you were just a regular forum member, what would build your trust and what would break it down? People spamming would probably make you mad, but people who participate and also help others, would inspire your trust.
Interact with people in the forum. There is a wealth of knowledge there. You can offer expert advice and get help yourself. Their advice to you can help you implement changes that benefit your business.
Use your signature line to promote your website. Include a link here along with your name. The more you post in existing threads and your own, people whose trust you gain will begin to click on that link and check out your website.
Internet forums that cater to your target market have a two-fold benefit. First, they help you get in touch with the type of person you seek for your business and second, you can establish yourself as an expert and use your signature line to promote your website.